The Laverda Jota 1000

Big noise from Breganze

| July/August 2009

Laverda Jota 1000
Years produced:
Number produced: NA (Approx. 7,100 triples total)
Claimed power: 90hp @ 7,500rpm
Top speed: 146mph (period test)
Engine type: 981cc DOHC air-cooled inline triple
Weight: (dry) 234kg (515lb)
Price then: $5,950 (1981)
Price now: $4,500-$10,000
MPG: 35-45

I’m standing outside the Fox and Fiddle pub on the Langley By-Pass in Surrey, British Columbia,  Canada, with Steve Gurry and his 1981 Laverda Jota 1000, its orange paint a fireball in the evening sunshine. It’s the loudest bike in the parking lot — and he hasn’t even started the engine.

Then he thumbs the 1,000cc triple’s starter. The tarmac shudders as the beast comes alive with a bellow, its raucous beat echoes off the pub wall and stray gusts of exhaust beat at my face. It has the seething, restrained menace of an offensive lineman just before the snap.

Steve climbs aboard, slips it in gear and idles the Jota toward the highway entrance, the engine thrumming its rhythmic beat. He pulls out on the street, checks traffic and cranks the throttle wide, ramming open the pumper jets in the three big Dell’Orto carbs. With a snarl like a top fuel dragster, the Jota rips away, firing two rooster tails of raw gas high into the air. It’s pure theater.

Laverda and the Jota
Every successful bike maker has a standout model, the ne plus ultra, the one where everything comes together perfectly, producing a classic bike that exemplifies the brand. For Triumph it was the Bonneville, for Moto Guzzi the Le Mans and for Indian the Chief. For Laverda, it was the Jota.

Not for the first time in motorcycling history, the Laverda Jota is the result of an enterprising salesman telling the factory what it should build. In the 1950s, it was U.S. distributor Bill Johnson who persuaded Triumph to build the Bonneville; Joe Berliner asked Ducati for a police bike and got the Apollo; and it was U.K. Laverda distributors Slater Brothers who came up with the idea for the Jota.

7/28/2011 10:32:47 AM

In my eyes the jota 1000 that Mr.Gurry owns is still one the most sexiest eye appealing motorcycles ever built even by todays standards,althought a little rough around the edges,It made up for it in looks alone,Its just what a motorcycle should look like.

Ride 'Em, Don't Hide 'Em Getaway

Classic Motorcycle Touring and Events.

The latest classic motorcycle events and tours.


The sound and the fury: celebrate the machines that changed the world!

Motorcycle Classics JulAug 16Motorcycle Classics is America's premier magazine for collectors and enthusiasts, dreamers and restorers, newcomers and life long motorheads who love the sound and the beauty of classic bikes. Every issue  delivers exciting and evocative articles and photographs of the most brilliant, unusual and popular motorcycles ever made!

Save Even More Money with our RALLY-RATE plan!

Pay now with a credit card and take advantage of our RALLY-RATE automatic renewal savings plan. You save an additional $4.95 and get 6 issues of Motorcycle Classics for only $24.95 (USA only).

Or, Bill Me Later and I'll pay just $29.95 for a one year subscription!

Facebook Pinterest Instagram YouTube Twitter

Free Product Information Classifieds

Copyright 2018, All Rights Reserved
Ogden Publications, Inc., 1503 SW 42nd St., Topeka, Kansas 66609-1265