Stuart Garner, the New Face of Norton Motorcycles

Legendary brand is back - almost

| September/October 2009

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    Stuart Garner’s new Norton 961 Commando SE will pick up where Kenny Dreer left off with his failed 952/961 (952 shown).
    Ian Kerr
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    Ian Kerr
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    More than 40 years later, the Commando continues to inspire would-be saviors of the Norton brand.
    Ian Kerr
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    Michael Dunlop was to ride the new NRV588 at the Isle of Man, but rain kept him from making a qualifying practice run.
    Ian Kerr
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    Norton head honcho Stuart Garner with the prototype Commando.
    Ian Kerr
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    The first 200 961 Commando SEs were scheduled to start rolling out of the new Norton factory in August.
    Ian Kerr

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It’s only been a few years since Kenny Dreer’s dream of relaunching Norton fell to earth. Despite attracting huge interest and praise, the move from prototype to production took more resources than Dreer and company could muster, and the venture folded before any production bikes were built.

But now, less than three years later, the Norton name is back in the U.K., this time under the sole ownership of a British businessman with passion for Norton motorcycles, Stuart Garner.

The new face of Norton
Garner secured the Dreer prototypes and rights to the Norton name in October 2008, and since then he’s been busily tying up lose ends in other countries, making sure he’ll have total ownership of all aspects of a brand that had been gradually split up over the past three decades.

Various projects surfaced over the intervening years, but with the exception of Dreer’s attempt, they were little more than high profile PR stunts, rather than earnest rebirths of a once proud racing brand.



This time, it’s serious. Garner has purchased two factories in Donington Park, one of the most historic racing circuits in the U.K. and current home to the MotoGP. He’s moved into one, while the second, a 15,000-square-foot facility, is being prepared.

A local man, Garner was born and bred within earshot of howling race engines circulating Donington. A successful entrepreneur, his extensive and diverse business interests have left him “comfortable,” but still interested in a challenge, and with a healthy interest in turning things around. Including, it seems, motorcycle brands.






November December Vintage Motorcycle Events

Blue Moon Cycle Euro Bike Swap Meet and Vintage Ride


Make plans for the 28th Annual Blue Moon Cycle Euro Bike Swap Meet on Saturday, Oct. 27, followed by the Blue Moon Cycle Vintage Ride on Sunday, Oct. 28!

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